Purena
x Human Intelligence
Lights, Camera, Chrupaczki in Action!
Our challenge was to create a captivating video that would not only showcase our client’s product (Chrupaczki) but also effectively communicate the brand message to their target audience - Gen Z.
The goal was to create a concept that best underlines the product’s benefits and showcases authenticity and the joy of eating Chrupaczki.
Introducing Purena - 100% fruits and vegetables in convenient sachets! Purena has been a trusted supplier of professional fruit and vegetable products to the gastronomy industry.
Known for the simple recipes and tasty ingredients, the brand caters to the most demanding customers, including hotels, restaurants, canteens, and catering companies. Following a long tradition, Purena decided to introduce a special new line of products designed for individual customers that consists of tasty lemonades, compots, juices, purees and concentrated soups.
Introducing Purena - 100% fruits and vegetables in convenient sachets! Purena has been a trusted supplier of professional fruit and vegetable products to the gastronomy industry.
Known for the simple recipes and tasty ingredients, the brand caters to the most demanding customers, including hotels, restaurants, canteens, and catering companies. Following a long tradition, Purena decided to introduce a special new line of products designed for individual customers that consists of tasty lemonades, compots, juices, purees and concentrated soups.
HI on a mission
Storyboards
Our recipe for success was divided into clear steps:
We started with a detailed script that outlined the juicy messages and story flow.
Backstage
Once approved, we spiced things up and planned out each scene visually. Our video team took charge, handling everything from casting (finding authentic Chrupaczki lovers), finding numerous locations that reflect young audience passions, to filming and editing.
Action!
Using top-notch equipment and modern techniques, we mixed scenes and visuals to bring Purena’s juicy vision to life.
HI Execution
Our results
How our video delivered a memorable brand experience? Well, just watch it!
Our results
Advantages of working with HI
Their win is our win
From the beginning to the end of this project, we were impressed with the team’s professional approach and amazing creativity.
Not only did each stage of collaboration meet our expectations, but the final video product fully satisfied us. Everything was completed on time, and we were consistently updated on the progress. We will definitely return with more projects in the future.
With the vibrant essence of the product and the energy of Gen Z in mind, we synthesized tradition with modern flair. Proud to see our creation resonate!
