Chatschool
x Human Intelligence
How to find and attract new clients? What would be the most effective channels?
Our team played a key role in creating a media strategy for Chatschool. Which tactics, platforms and channels to choose in order to reach new clients?How to manage the media budget?How to implement the holistic performance strategy?There were a lot of questions and one goal - to point the right direction and support our client on the path to efficiency.
Chatschool is an online English language platform for business and individual clients, with an emphasis on breaking the language barrier. The platform brings together both Polish teachers and English native speakers to provide classes at every proficiency level.
Chatschool is an online English language platform for business and individual clients, with an emphasis on breaking the language barrier. The platform brings together both Polish teachers and English native speakers to provide classes at every proficiency level.
HI on a mission
Practical workshops with an expert
As part of the collaboration, we organized three meetings in the form of workshops. Workshops were led by a specialist in the education sector, who first analysed the client’s last activities in digital and then went to creating the new media presence.
The impossible becomes possible in 24 hours!
24h – that's exactly how much time we needed to build an effective project team and workflow. Collaborating side by side, shedding new light on problems and providing specific recommendations is the domain of Human Intelligence.
The main meeting where an HI expert helped the company develop a lead generation strategy and explained how to navigate Google's advertising panels. Two evaluation meetings were held a few weeks apart, where we analyzed the results achieved in the campaigns, moved on to optimization and developed recommendations for the future. All this was done directly on the client's advertising accounts.
HI Execution
Our results
Advantages of working with HI
Using the Human Intelligence approach, our client had the opportunity to work with an expert "exclusively" in accordance with the unique requirements of his organization.
Finding a mentor with such a range of skills in such a short period of time is only possible with HI.
Their win is our win
The expert took a holistic view of my marketing activities and chose the most effective outreach channels, taking into account the current budget and my target audience.
Further cooperation focused on optimizing this channel and raising awareness of what to pay most attention to. In addition, there were a lot of questions from my side about marketing and the specialist was able to answer them comprehensively.
On the practical side, the project started with diagnosing the problems of the marketing activities carried out so far. We identified the goals that are most important to the client. Based on this, I analyzed the industry and juxtaposed the goals. Then I came up with solutions for more effective use of digital activities. Just at the first meeting my client gained expertise that translated into successful marketing efforts.
