Creative
 Case Study

by.vet

x Human Intelligence

We did:
Creating top brand identity
Our challenge

How to combine two worlds in one brand?

Following multiple unsuccessful collaborations with different market contractors, by.vet came to us for help in making a brand that combines two worlds: laboratory approach along with lifestyle creativity.

SEE HOW WE DID IT
About Client

By.vet is a new line of professional veterinarian supplements for pets, created to give our little friends the greatest care possible.

The brand was developed by industry pioneers in the veterinary field who produced unique recipes using environmentally friendly practices and the power of scientific nutrition.

Our Brief

We have a difficult challenge ahead of us - as we want to create an image of a very professional and reliable brand, but on the other hand, we want to build a positive lifestyle message. Currently, there is a ton of "pharmacy" packaging available that is highly technical. We want people to realize that while we are professionals, we are also young individuals with a revolutionary idea.

~ Tomasz Dudek, CEO of by.vet

About Client

By.vet is a new line of professional veterinarian supplements for pets, created to give our little friends the greatest care possible.

The brand was developed by industry pioneers in the veterinary field who produced unique recipes using environmentally friendly practices and the power of scientific nutrition.

HI Execution

HI Execution

It took just two days to assemble a team of digital experts and a skilled graphic designer to develop the brand identity.

Brand identity

Development of the logotype with the general look & feel, typography, colors and key message.

Key Visuals

Using different styles of design techniques.

Packaging design

Containing the design of seven different product variants.

Web design

UX and graphics suggestions for various sections of the website.

Brand identity

Development of the logotype with the general look & feel, typography, colors and key message.

Key Visuals

Using different styles of design techniques.

Packaging design

Containing the design of seven different product variants.

Web design

UX and graphics suggestions for various sections of the website.

Brand identity

Development of the logotype with the general look & feel, typography, colors and key message.

Key Visuals

Using different styles of design techniques.

Packaging design

Containing the design of seven different product variants.

Web design

UX and graphics suggestions for various sections of the website.

Our results

Our results

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Our results

Check how we excel (no filters needed)

Advantages of working with HI

When working on the brand positioning and identity you must be sure that your team is both: professional and shares the same culture. 

That’s why each time we match you with experts we ensure they share the right vibe not just the technical know-how.

HIRE A MARKETER WITH HI

Their win is our win

Tomasz Dudek
CEO of by.vet

In closing, we are delighted with the outcomes of the by.vet branding. Balancing a professional image with a positive lifestyle message was a unique challenge, but the results have surpassed our expectations.

The collaboration with the agency played a crucial role in navigating this delicate balance, highlighting the synergy between scientific precision and creative innovation. This achievement stands as a testament to the dedication of our team and the unwavering support from the agency. We express our gratitude for the seamless partnership and are confident that by.vet will continue to flourish, establishing new benchmarks in the veterinary supplement industry.

Agata
HI Expert - Art Director
I'm thrilled to have had the opportunity to work with such an amazing team on by.vet identity. Developing a brand that combines professionalism with a lifestyle message was a unique challenge that I was eager to tackle.

I also value the great atmosphere and Natalia’s engagement and empathy. Working with such a passionate and visionary team was beyond my expectations and I'm proud of the exceptional results we achieved together.

Why Human Intelligence?

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