In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.
This comprehensive guide will delve into the intricacies of a/b testing, covering its history, importance, process, and real-world examples.
What's the fuss all about?
What exactly is Consent Mode v2, why is it crucial, and how can it be implemented? A quick guide to Consent Mode v2.
This article delves into the nuts and bolts of instream ads, describing their different types—pre-roll, mid-roll, and post-roll.
Why Time and Material is way better for your business [2024 Update]
When crafting your digital solution, the priority should be on delivering a product that stands out as the most functional solution possible. And that's precisely where the Time and Material steps in.
The Complete GA4 Guide
Uncover the transformative features, from user-centric analysis to advanced AI integration, that make GA4 a crucial tool for businesses navigating the evolving digital landscape.
As the job market flourishes, becoming more dynamic and diverse, explore how HI on Demand emerges as the leading platform for freelancers...
25 effective examples
Find out the 25 lead magnet ideas that will work best for your business. Even in the first step of the sales funnel, it's easy and cheap to get ahead of the competition.
A guide on how to boost sales among the youngest target groups
For the younger generation, most purchases come from social media. Who is Gen-Z and what is social media marketing for e-commerce? Read about the 5 best social media for Gen-Z.
50 marketing tools you should know
See our compilation of the world's best marketing tools from Human Intelligence on Demand experts: social media, marketing automation, web analytics, SEO, content & copywriting, and graphic design.
Do you want to avoid the cost of recruiting a marketing specialist? Find out how much it costs to recruit people in marketing and how to optimize costs wisely.
WhatsApp in business and marketing. Find out which business areas you can improve with WhatsApp marketing automation: why is it worth it?
A competent performance specialist can enhance sales and site traffic. How to find the best performance marketer for your project? Find out in the article below.
When is it a good idea to establish a marketing department from scratch, and how do you go about it? Check out some tips by HI experts!
The AI-supported Bing is here, Google picks up the gauntlet, who are de-influencers? Check out new edition of Marketverse!
In this comprehensive guide, we'll explore various UX design frameworks, their applications, and how they contribute to successful project delivery.
In this comprehensive guide, we’ll explore why your business needs a design system and how it can transform your design and development processes.
Attribution modeling is a framework that assigns credit to the various touchpoints of customer's journey, helping marketers understand which efforts are driving the most conversions and revenue.
Your Free pass to great business tactics, growth, product design and effective marketing.
In-game advertising, Apple headset, creator economy, ByteDance & e-commerce - it's first issue of Marketverse, propably first newsletter with martech news summary in Europe!
Are you looking for new channels to reach your customers effectively? Take a look at our list of the most interesting suggestions and see that performance marketing doesn’t end with Facebook and Google.
Outstanding marketing experts are in higher demand than ever. How can you hire a marketer knowing that he will understand the needs of your business and its customers? Find out what to look for in the hiring process.
You may be wondering what a UX writer does and whether UX writing and content writing are the same. Discover the principles of UX writing and find out how it may enhance the user experience.
Everyone talks about tools, automations, AI and software. So let's eat their heads.