Marketer's toolkit

Social media marketing tools

Buffer - helps you maintain multiple social media accounts. With this tool, you don't have to jump between applications - you'll do everything in one place, from one panel. The free plan covers up to 3 channels of communication. No more chaos in social media publication planning!

squarelovin - from your desktop, you can access analytics on your Instagram profile and manage content generated by your followers.

NapoleonCat  - this Polish tool offers a lot: scheduling activities in all company socials (including LinkedIn and Google My Company Business Card), reporting, moderating social media profiles, and responding to messages. All in one place!

Unfold - is an iOS and Android app that allows you to easily and quickly create professional-looking creations for posts, animations, or Stories with captions.

Tagsfinder.com - no idea what hashtags to use? This tool will generate them based on the keywords you specify. How does it work? Choose from 1 to 5 keywords and a language. You can also exclude unwanted words.

Fanpage Karma - this tool provides valuable information about the publishing strategy and performance of social media profiles (such as Facebook, Instagram, or YouTube). It's ideal if you want to analyze your social profiles in detail and optimize them.

Web analytics - best tools

hotjar - try this tool to effectively monitor user activity and understand site traffic. Among other things, the tool allows you to quickly create heatmaps or record site visits to understand better what visitors are looking for and how they behave.

Crazyegg - this is a platform designed for detailed analysis of user behavior. It will help you improve UX, increase conversion rates, and ROI. It allows you to make heatmaps, record sessions, run A/B tests, and more.

Mixpanel - the tool that allows you to track customer behavior and KPIs on websites and mobile apps. It provides detailed data on user interactions with your digital product. Available in free and paid versions. Mixpanel is used by players such as Uber and BuzzFeed.

Matomo (formerly Piwik) - is a powerful web analytics platform. It prides itself on providing high-quality data protection and protecting customers' privacy. A 21-day free trial period is available.

Marketer’s tools: SEO

Siteliner - this is a tool that is very useful when auditing a website's SEO. Among other things, Siteliner allows you to identify errors or duplicate content. Thanks to the application, you will also find out a website's weight and loading speed and how it compares with the competition. A free and paid version is available.

Nibbler - helpful in website testing. After entering a URL, the tool will quickly create a report on, among other things, SEO with ratings on a scale of 1-10.  

Ubersuggest - this is a free keyword search tool. It will help you identify valuable keywords and learn about search intent. The tool also allows you to gain insight into the strategies your competitors are successfully using.

SimilarWeb - see how your competitors are doing regarding company websites and mobile apps. The free version will provide valuable information about, among other things, what media and performance solutions your competitors are using or how much traffic your website generates from social media redirects.

Copywriting - best tools for copywriters

MeetEdgar - the tool will undoubtedly be useful when it comes to content recycling. It will automate the sharing of evergreen content on social media. You can use the trial version free of charge for a month.

Jasnopis - a must-have for copywriters, preparing shorter and longer texts daily: product descriptions, blog articles, and specialized materials. The tool will assess whether the copy is clear and audience-friendly. Among other things, it will mark difficult words and overly complicated sentences.

Copyscape - see if the content you commission to be created is plagiarized. The tool will also allow you to check whether content from your site appears elsewhere on the Internet.

Google Scholar - are you writing a specialized text and missing relevant literature? Try Google Scholar. You'll find only proven, high-quality scholarly articles and research in the search results.

LanguageTool - this is a helpful tool for checking a copy's grammar, style, or punctuation. It supports various languages. It can be installed as a plugin for Safari and Chrome browsers.

Graphic design tools

Visme - an easy-to-use, intuitive application designed to create graphics, social media posts, presentations, and even videos. Anyone can use it - creations are made with the drag-and-drop method.

Pixabay - it's one of the most popular stock photo and video banks. But there's more. You can also find an extensive database of illustrations and sounds (useful when producing a podcast or online video ads).

Whimsical - a useful tool for digitizing mind maps or diagrams of designed processes drawn on a piece of paper. You can then present them to colleagues or clients. A free and paid version is available.

ColourLovers.com - a great place to find inspiration and the best solutions if you are thinking about choosing the right color palette for your project. ColourLovers features hundreds of trends, palettes, and colors from the ColourLovers community.

TinyPNG - an online tool that allows you to reduce the size of a photo or graphic without losing quality. You can compress jpg, png, and WebP files and upload up to 20 images simultaneously, weighing max. 5MB each.

Marketer’s tools: E-mail marketing

Bouncer - is an e-mail address verification tool. It saves you the trouble of manually checking to see if an email is inactive or false. The app will increase the deliverability of your e-mail campaigns.

Woodpecker - an application for creating personalized messages. Don't be afraid - they don't look like mass-sent e-mails. On the contrary. Woodpecker offers users endless possibilities for personalization.

Mailchimp - this is one of the most popular tools for e-mail marketing campaigns. Using Mailchimp is convenient and intuitive. It works in browser mode. It builds a customer base based on web forms and categorizes them by gender, age, or location, among other things. It also has an A/B testing module. On top of that, you can send personalized e-mails to subscribers for birthdays or holidays.

Marketer's tools: Marketing automation

user.com - this is a marketing automation machine worth testing. This multi-functional platform will help with lead generation, e-mail marketing, or sales analytics. It will come in handy for marketing & sales departments.

AI Writer - this tool helps create different versions of an article. A handy tool when distributing content on a larger scale. It helps to reduce the time spent on research significantly.

Unbounce - the program looks like a typical landing page creator, but in addition to that, it offers several useful features to help you automate your marketing efforts. For example, it allows you to automatically replace specific keywords on your site to match the phrases users search for.

ActiveCampaign - this is one of the best-known integrated marketing automation platforms. It offers users a range of tools for e-mail marketing and CRM, among others.

Play.ht - this interesting tool allows you to create audio versions of an article automatically. It lets you easily generate a player with an audio version on your blog. You can further personalize the reader's voice, and you also have access to statistics on audio listening time.

Team management tools

Miro - this application allows group work on shared boards. It can be used remotely, but not exclusively. The app comes with an impressive number of templates consistent with design thinking methodologies. You can modify them or create your own. Miro performs well when working with up to a dozen people - in a team and with a client.

Zendo - is a Polish tool combining CRM and client portal functionalities. It was designed for freelancers and small service companies looking to improve client communication, order processing, and billing. It offers useful features like a shared inbox, sending quotes and accepting payments in conversation, or selling productized services (such as SEO auditing). In the near future, there are also plans to add subscription billing for services (like running a Facebook fan page).

Pipedrive - it's an easy-to-use sales management and CRM tool. It works great as a solution for small and medium-sized sales teams. It offers many useful features like funnel management, sales forecasting, and e-mail integration.

Clockify - this is a free solution for teams. It lets you easily check how long it takes to complete a task and quickly track the weekly work schedule.

Notion.so - an ideal tool for digital teamwork, distinguished by its aesthetic and intuitive interface. Among other things, it allows you to share notes or arrange a roadmap and workflow in a project. Notion.so is used by Spotify and Pixar, among others.

Marketer's tools: Workflow

Todoist - improve your productivity with this app. It is suitable for use at work and in private life. This tool makes organizing your work and task list for the coming days easy.

Noisli - it's an application that will help you focus at work and thus increase your productivity. It allows you to generate sounds such as the hum of a forest or a thunderstorm (you can also mix them freely). The audio library is extensive.

Any.do - it's an easy-to-use application where you can conveniently tick off the completed tasks. The advantage of Any.do is that it connects with other tools of your choice, such as Google Calendar. On top of that, you can run it not only on your computer or smartphone but also on a smartwatch.

Evernote - thanks to this app, you will forget about the chaos in your notes - everything will be organized and available in one place. Evernote allows you to save, organize, and view text notes, photos, and audio files.

UX/UI

LimeSurvey - facilitates conducting surveys and securely storing and analyzing the acquired data. The tool is very useful in researching future users' needs. It also allows you to collect feedback on the digital product mockup. Compared to Google Surveys, it is a more advanced tool: answers can lead the respondent in different directions rather than linearly. Importantly, you can put LimeSurvey on your server.

Origami Studio - this is a free tool created by Facebook. It is useful when creating prototypes in a quick and fun way.

Uizard - it’s a platform used for UI design, created for those who want to design a digital product but are not necessarily skilled at it. Easy and intuitive interface, drag&drop method, library with templates and components - these are the most important elements of this tool.  

Can't Unsee - it’s an addictive game that will test your knowledge (and sense) of UX/UI on several difficulty levels. So what's the fun part? It's simple: you earn points for indicating the correct design.

Best tools for podcasters

Buzzsprout - it's one of the best podcast marketing tools available on the market. It is used for publishing, promoting, and analyzing podcasts. With Buzzsprout, new episodes are instantly available on all major streaming platforms - just a few clicks away.

Descript - this is a tool that converts speech into text, which speeds up the podcast creation process. It allows you to edit your podcast like you would text, for example, by cutting out words.

Headliner - A must-have for podcasters. The tool allows you to create video versions of podcasts and short social media sneak peeks. The free version lets you create 5 videos per month.

Audacity - This is an advanced but easy-to-use open-source program for recording and editing sounds. It will undoubtedly come in handy for any podcaster. Among other things, it offers easy import, export, and file merging, as well as cut, copy, and paste functions. An ideal tool for those who are not professionally involved in audio editing.

Marketer's tools: influencer marketing

Social Blade - the tool helps you identify ideal candidates for collaboration with your brand. Among other things, the app allows you to see which influencers best engage their fans and which have fake followers. Choosing the perfect influencer for your campaign will be much easier thanks to Social Blade.

Modash.io - this is another useful tool for influencer marketing research. It will assist you in determining which creators are popular and have an active community. The app allows you to quickly analyze the accounts of as many as ca. 100 million creators present on TikTok, YouTube, or Instagram.

Influence Grid - this is the tool for you if you plan to run TikTok campaigns abroad. With Influence Grid, you can easily search for international influencers to work with.

Are you looking to implement any of these marketing tools in your organization and need support? Write to us and we will find the best HI expert for you!