Performance Marketing

LinkedIn Ads

A non-random audience, a high level of commitment, and trust in your content – these are just some of the reasons why you should advertise on LinkedIn, the most popular social network for professionals. It is mainly used by people aged 25 to 34 years.

What are the other benefits of advertising on LinkedIn? Brands don’t have to worry about huge competition, as they do with paid Facebook or Instagram campaigns. In addition, ads can be camouflaged based on categories that are not available on other portals (e.g. position, industry).

Various ad formats, such as text, video, and event advertising, are available on LinkedIn. Dynamic advertising is an option for advertisers as well.

Performance marketing: YouTube Ads

YouTube is the second most popular social media platform in the world. They use about 30 million people a day and 2.6 billion a month! In recent years, YouTube short videos are gaining popularity – they already have 1.5 billion active users.

Different ad forms, such as flexible display advertising, in-stream advertising, and bumper advertising, are available on YouTube for advertisers. Based on demographic information or key terms, you can accurately determine the target audience.

Why advertise on YouTube? It is known that a video format is more attractive and appealing than text or graphics. Especially the younger generation – e.g. Gen Z – prefers video content.

To reach your audience effectively, you can also run a YouTube channel for your company. Learn how to do this in our article.

WeTransfer Ads

WeTransfer is one of the most popular services for sending large files (e.g. in jpeg, mp3, mp4). In addition, it is known for high-quality advertising creations – full-screen banners that users see when sending or receiving files. These could be interactive works, videos, or images.

WeTransfer is the perfect platform for advertising looking to connect with creative people (graphic designers, photographers), as they are the ones who use it most frequently. Brands such as LEGO and Gucci run campaigns on WeTransfer.

Twitter Ads

Twitter has up to 486 million users. In Poland, 26.2% of people say that this is their preferred social media network.

What can Twitter offer to businesses? Quite a lot. The platform includes unique features including polls, conversation buttons, and brand hashtags in addition to a variety of ad types (Promoted Ads, Follower Ads, Timeline Takeover, and Twitter Live).

Google must index the content of Twitter. This implies that users who do not use the platform are also shown content. One of the lowest CPC rates available on the market is another benefit of Twitter ads.

Bing Ads / Microsoft Advertising

Bing is the second most popular search engine in the world after Google - it is used by 7.61% of users worldwide. This figure rises to 14.5% for computers and laptops. The search engine is used by 687 million unique users per month.

The forms for advertising that Microsoft Advertising offers are fairly similar to those provided by Google Ads. For advertisers who are already familiar with the Google ecosystem, this is fantastic news. Bing Advertisements, for instance, provides product campaigns, dynamic search ads, and text ads.

Why run ads on Bing? First off, there is less competition, PPC costs less than Google Advertisements, and the ads appear elsewhere as well, including Yahoo. If you already use paid Google advertisements, it's simple to move your campaign to Microsoft Advertising—you won't need to start all over again.

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Ceneo Ads

Ceneo is Poland's most widely used platform of its sort for comparing offers. The offers listed on Ceneo come from more than 26 thousand shops, and the comparison portal is visited by 23 million users each month.

Consumers who are ready to make a purchase consult comparison websites. We prefer to purchase items from the following categories online: clothing (including accessories), shoes, cosmetics, televisions and other home appliances, books, records, and movies. Therefore, it makes sense to advertise on Ceneo if you're in this industry (as a producer or an online retailer).

Ceneo offers advertisers up to 31 ad formats, which can be selected according to the campaign goal. Companies can also use comprehensive analysis tools. 

Twitch Ads

Twitch is one of the most well-liked online entertainment platforms today; it is not simply a place for gamers. Every day, 31 million people (up to 75% of viewers between the ages of 16 and 34) are exposed to Gen Z and Millennials.

Why would you advertise on Twitch? The platform's users are receptive to advertising, and 64% of them purchase anything that Twitch streamers suggest.

The platform offers different advertising formats, e.g. Homepage Carousel, Homepage Headliner, Super Leaderboard, Twitch Premium Video, or First Impression Takeover. These are image/text and video formats. 

TikTok Ads 

With 80% of users, TikTok is currently the most significant social media platform for younger Gen Z users. Its origins are in short video content. As a result, if you want to reach a young audience, it's important to be interested in t.

Around 8 million people in Poland currently use TikTok. Brands voluntarily persuade themselves to use platforms, but currently — in comparison, perhaps, to Facebook — there aren't many of them there. Therefore, this is the perfect time for the establishment of a brand and competitive advantage there.

TikTok provides a number of advertising formats, such as In Feed Ads, Brand takeovers, and Branded hashtag challenges. What's more, the platform operates without a custom algorithm that customizes the content to the interests of users. Thus, content is not delivered to unusual individuals.

Quora Ads

Quora is a Q&A platform that receives monthly up to 300 million users. It is organized around themes, many of which are incredibly specific. You can get answers there to a variety of questions, including those about various products or services as well as historical or philological ones. Many customers look for recommendations there before making purchases; you may use this as a branding opportunity.

Quora provides both text-based and visual advertisements. Advertisers may also publish sponsored responses or lead generation forms for prospective clients.

Telegram Ads

One of the most widely used online messengers worldwide is Telegram. It is used by 700 million individuals worldwide. However, not everyone is aware that the platform can be used for more than just sending messages; in many respects, it resembles a social network because it allows users to create groups and channels.

What does Telegram have to offer businesses? Text messages sponsored by brands (maximum 160 characters). It is crucial that only public channels with at least a thousand subscribers can run this kind of advertising.

The platform gives you the chance to connect with devoted people who are interested in particular subjects. Additionally, there is less competition there than, for instance, on Facebook. Additionally, it is quite simple, so you don't need to bother about the advertisement's graphic style.

Pinterest Ads

Millions of users use the platform Pinterest as a source of design and lifestyle inspiration. It serves as a digital corkboard where you can compile unique ideas.

In Poland, Pinterest is used by about 2.7 million users, of which 86% are women. The use of the platform is often associated with a purchase intention – a valuable channel to reach customers.

What does Pinterest have to offer marketers? There are various advertising formats available (e.g. advertised pin, advertised video opinion, shopping pin).

Why should I promote it on Pinterest? Before consumers utilize Google or another search engine, businesses can have an impact on their buying decisions. Additionally, Polish brands are still hard to find on the platform; it would be wise to capitalize on this and gain an edge over rivals.

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Reddit Ads

Reddit is used by 430 million users per month. This is a popular platform to share interesting content that you find on the Internet. A fundamental part of the service is subreddits, i.e. topical categories (e.g. r/science, r/marketing) that you can subscribe to. Takeover ads—ads that cover entire pages, subreddits, and categories—as well as promoted posts—are used by advertisers.

Why advertise on Reddit? Companies find many committed communities on the platform – their members can become loyal customers. In addition, many users don’t use different platforms every day, so you have a chance to reach unique consumers.

Huawei Ads

Huawei Ads is an automated advertising platform that has been active in the Polish market since 2020. Ads appear in Huawei apps and services: Huawei AppGallery, Huawei Assistant, Huawei Video and Petal Search. Ads can also be displayed in company partner apps – there are currently around 15,000 such apps in Poland.

It is important that advertisers who use this advertising platform are able to reach users who do not use Google services such as Google Maps or search engine.

Google Ads

Performance Marketing without Google Ads? Most likely, you already use Google Ads (such as Facebook and Instagram ads). This remedy, however, shouldn't be overlooked because it is still a useful performance marketing tool. One of the most well-liked environments for advertising is the Google environment. It makes sense considering that you may target your audience and accomplish your company objectives with Google Ads.

Facebook Ads

Facebook continues to be the most popular social networking site worldwide, despite TikTok becoming a more serious rival. The majority of firms use the platform due to its enormous appeal. Another platform that you already use as a business for performance marketing is Facebook. But what if you wanted to try, for instance, starting a Facebook campaign on your own without assistance from a marketing company? You'll require a DIY Facebook Ads Guide in this situation.

As you can see, performance marketing is definitely more than advertising on Google. Which channel were you most interested in? Which platform seems to be ideal for marketing your company? Take advantage of the opportunities offered by these channels – to present your brand! 

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