Gen-Z social media for e-commerce
A guide on how to boost sales among the youngest target groups
January 31, 2023
If you run a business, taking your business online is one of the ways to boost sales and develop good customer relations. People are more willing to buy products and services that they have seen online because they can find items and services that are not available in their regions. E-commerce involves all the strategies you employ to sell your goods and services on Mark Zuckerberg's internet. There are different models of E-commerce currently, but the Direct to customer E-commerce model has been more popular since the COVID 19 pandemic.It allows you to sell directly to the customers, interact with them and determine what they really want. For the younger generation, most purchases come from social media. In the US, 60% of Gen Z use Instagram to find new brands to shop from. When it comes to shopping choices, Gen-Z buyers are more likely to use shopping websites (51%) and Social media (47%) than physical stores. This means that if you want your Gen-Z customer base to increase, you should have a good business website with great user experience and build your business brand on social media.
Who Is Gen-Z?
Gen-Z is a shortened form of Generation Z that includes people born between 1997-2012. They are the generation after the Millennials and before Generation Alpha. The Gen-Z or iGeneration is between the ages of 11 to 26 and they typically differ from Boomers, Gen X and Millennials in their buying decisions.
Generation Z is known for being vocal about the causes they stand for: when a brand they know is not in alignment with such causes, they are more likely to boycott the brand. A large percentage of Gen-Z (77%) have taken some form of action for the causes they believe in and 23% have boycotted a brand.
Gen Z customers love social media: they use different social media apps to interact, share content and even customer reviews. If you want to increase your Gen Z customer base, create content on apps like Instagram, TikTok, Discord and YouTube. Generation Z is more likely to purchase a product showcased by an influencer. You can work with influencers who will show their followers how amazing your products are, boosting overall sales.
5 Best Social Media for Gen-Z
The five best social media applications to find your Gen-Z customers are:
TikTok
TikTok became very popular during the pandemic. It has transitioned from a social media app known for entertaining video content to a social selling market. You can create a web store on TikTok to sell your products and share links to your product on your social media so that your Gen-Z customers can make purchases off TikTok.
Instagram posts and reels are effective ways to reach a larger Gen-Z audience. You can use your Instagram stories to share relatable and entertaining brand content. Your content should be creative, share your brand's mission and be short in length so that your viewers can easily repost your content. If you want to reach more young people, partner with popular influencers and watch your sales grow.
Snapchat
As far back as 2019, Snapchat had reached a user base as large as 186 million people. There are numerous features the app provides that you can use to boost sales and grow your business. You can set up a business account, display ads and share visual content. Your brand's content should be fun and interactive to capture the attention of your younger customers.
YouTube
YouTube is like a video university where Gen-Z find answers to their many questions. Create a YouTube channel for your business and optimize your content to what people are searching for on YouTube. You can create a YouTube channel, customer quizzes and run ads on YouTube. This will make your brand more visible and boost your sales.
Discord
Discord is great for building online communities and interacting with potential customers. You can create channels for specific features that your products offer and receive feedback from your customers. You can also host business events and giveaways, post quizzes and give rewards to specific customers. The best part of Discord is its analytics section that allows you monitor engagement and channel analytics.
What is social media marketing for e-commerce?
Social media marketing involves using social media applications to promote your business, create brand awareness and interact with your target audience.
Social marketing for e-commerce entails using social media to promote your business with key strategies and target goals in mind. In social media marketing for e-commerce, there are two main goals: to drive traffic and boost sales.
Your customers want to see your products online before making a decision to buy. An average customer spends up to 2 hours and thirty minutes daily on social media apps. Through the hours of scrolling, different ads pop up on your customer's screen. It is the customer's decision to purchase a product: such a decision may be based on quality of content, influencer reviews or your marketing strategies on social media apps.
Your marketing strategies will depend on your brand's mission, target goals and even your customer preferences. These strategies should be tailored towards your target audience, which in this case is Gen-Z. You could start by uploading reels of your products with a link in your social media app bio that leads to your store.
A customer can purchase a product with ease and also share your content with friends, boosting your sales over time. You should use apps with more users from your target audience and choose the best ads for your available resources.
Keywords and hashtags are useful tools to enable your business to be found online, use them well to boost your digital presence. A strong digital presence is associated with better sales and more income for your business.
Using Social Media Apps For E-commerce: The Gen Z TikTok Case Study
TikTok is a popular social media app with a billion monthly users who spend up to $110 million per month. The largest population of US TikTok users is between the ages of 10-19 (32.5%), followed by people between the ages of 20-29 (29%). This shows that a large percentage of Tik Tok users consists of people between 10 to 29. According to statistics, the general majority of TikTok users are females between the ages of 18 to 24. This is a gold mine for business owners: TikTok is a great app to boost your sales and reach your customers.
Years ago, TikTok was a fun app where you could share your video content and connect with other people online. During the pandemic, TikTok became more popular among Generation Z and some millennials. In the United States, TikTok saw a 180% increase in the number of users between the ages of 15 to 25 during the COVID-19 outbreak. Influencers reviewed products that their followers were interested in and adverts had good turnovers. In August 2021, TikTok launched its in-app shopping experience that allows users to buy goods while using the app.
Today, irregardless of the size of your business, you can use TikTok business to create content, set up ads and interact with your potential customers. You can even earn money from the app by becoming a creator if you have over 100,000 followers. If your following is not large enough, you can collaborate with influencers and other creators in your content creation. This will help you reach your target audience and boost your sales.
All these strategies may seem like a lot to employ, but we are here to provide you with the needed support. You need a guide on your ecommerce journey: Write to us and we will get you the best specialists in our talent place. We have human intelligence on demand, who will rock your company sales among Gen-Z representatives.
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