How to recruit marketers

What does a marketing specialist do – responsibilities

The role of a marketer varies based on the company's characteristics, objectives, target market, etc. However, there are a few fundamental duties that every each marketing specialist must perform:

• co-creating the company’s marketing strategy,
• developing the company's brand,
• building a customer base,
• working with other departments and outside organizations to put the strategy into practice,
• analyzing the market and the competition,
• planning and executing marketing activities,
• making selection of appropriate channels of communication with customers,
• developing and distributing marketing materials,
• evaluating the activities undertaken are all examples of co-creating the company's marketing strategy.

Importantly, companies from the B2B sector will expect candidates to have a slightly different set of responsibilities than B2C organizations. 

The tasks of marketers will also vary depending on the size of the company and the industry in which they operate. Operating company channels on Twitch or Discord may be among the jobs needed by the IT startup. However, an NGO can require that the marketer know about crowdsourcing and coordinating public donations.

Marketing specialist – key skills

Analytical skills

Analytical skills are about understanding and solving problems based on the occurring data. Because there is no single correct technique to do marketing, experts continually evaluate the field. A good marketer must make inferences from the data at hand, such as information on previous campaigns. As a result, they can fix errors, advance projects through every step, and provide superior solutions.

Creativity

Even if a marketer has 20 years of experience and is an expert at what they do, they should still be open-minded. Finding novel, unusual solutions and promoting experimentation are both aided by creativity (and making mistakes). Without that, all of the marketer's operations can be accurate but copycat.

Knowledge of digital marketing tools

New marketing tools continue to be developed. You can read books about such classics, but self-study and testing are frequently necessary for brand-new solutions. The marketing specialist must be knowledgeable about all of this to choose and implement the top products on the market.

Ability to work in a team

Since a marketer never works alone, they must be able to interact with and work well with others (e.g. team members, clients). A skilled marketer can actively listen and infer inferences from what they hear. He should also be receptive to wise criticism.

Understanding business processes

Marketing specialists are required for having this advantageous quality. The ability to see the "Big Picture" and to observe, analyze, and anticipate potential business environment events has a direct bearing on marketing efforts.

Project management

Typically, marketers must coordinate the work of numerous people, including graphic designers, copywriters, and UX designers. A good specialist knows how to effectively oversee the job from start to finish.

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Marketing specialist – advertisement – what should it contain?

What should a perfect job advertisement look like? Surely it must include these elements:

• range of responsibilities – the main tasks and the areas for which he will be responsible for,
• candidate’s qualifications – define precisely what skills, experience, and competencies you require. Providing detailed requirements minimizes the number of automatically sent applications,
• career development path – write how the candidate can develop in your company, whether can he gain new skills, what the promotion system looks like, etc.,
• salary range – companies that do not provide salary may be perceived as not very transparent. Fortunately, more and more advertisements include the proposed salary or just a range of it,
• model of work – is it an office, hybrid, or maybe a fully remote job? Are you looking for a full-time marketer or are you interested in a freelance project?

How to make the advertisement more attractive and encourage marketers to send their resumes?

• Think about the candidate, not the corporation. Include the benefits he may expect from joining your team as a marketing professional, such as working for the biggest companies in the industry, having flexible hours, and having a ton of exciting career options.
• Highlight crucial elements: required qualifications and main responsibilities.
• Make sure that the advertisement is written by following per under your brand’s Tone of Voice.
• Make sure that is also not too long – many candidates do not read them anyway.
• The phrases "young, energetic team," "ability to operate under time pressure," and "attractive salary" should be avoided. Instead of encouraging marketers to send their resumes, these phrases may deter them.
• Distinguish yourself from the competition – do not be afraid of creative solutions – this approach will definitely appeal to you and attract the right candidates. Maybe put in a short video or outstanding graphics?

How to recruit marketers? Essential steps

You don’t know how to begin the recruitment process? Learn how to recruit marketers step by step:

Define the company's marketing goals

Focus on figuring out what your business hopes to accomplish through marketing activities before you start looking for candidates for the job of marketing specialist. For instance, an aim like this might be to reach more people or have a greater conversion rate.

Create a profile of the perfect marketer

Think about the talents that are "extra" and those that are necessary. The aims of the marketer in terms of business and marketing should align with those of the company, as well as with the organizational culture.

Prepare the advertisement

You already know what a perfect advertisement should include. Don’t forget about the most important elements such as: duties, required skills, salary range.

Define the process and recruitment tasks

Determine whether the applicant will be required to do any recruitment-related duties already at this point. Make a list of questions you'd like to ask the marketers during the interview as well. Think about the number of stages you want the hiring process to have. If your company lacks an HR division, designate someone to be in charge of reviewing job postings, reaching out to applicants, conducting interviews, and following up.

Specify in which channels you want the advertisement to appear

Will you make advantage of job search portals? Or perhaps you'll post an ad in the social networking and "career" tabs? Maybe you'll also choose to connect with potential applicants on LinkedIn?

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Decide how your ad will be promoted

Do you want to use paid advertising, for example by running Facebook campaigns, to boost your ad? Or maybe you decide to buy advertising in traditional media or contrariwise – in less obvious places, e.g. on Twitch?

Check incoming applications

It's time to decide which program to use. Evaluate the breadth of your abilities, expertise, and other credentials, as well as their value to the business. You may choose to automate this stage if there are numerous applications.

Contact selected candidates

Determine if you will call or send an email to marketers. Inform the applicant that he has advanced through the initial hiring step at the initial contact, and set up an interview (remotely or in the office). Inform the applicant of any duties they need to complete and get them ready for the next move.

Conduct an interview (and the next stages of recruitment)

It's time to learn more about the candidate, his strengths and weaknesses. You have the opportunity to learn about the marketer's expectations of himself during the interview as well as whether his values align with those of the organization. At this point, both sides can assess if potential cooperation might benefit them.

Choose the candidate

The decision to choose a marketer belongs to previously appointed people – e.g. the head of the marketing department or the CEO.

Notify candidates about the recruitment status

Even if you didn't choose a candidate, it is a good habit to let them know about the hiring process. Tools for marketing automation can be used for this. Informing applicants of the results of the recruitment, positive or negative, and thanking them for their involvement is a positive reflection on the business.

How to recruit marketers – HI

As you can see, finding an excellent marketer requires a lot of work. However, without this, your chances of hiring a fantastic marketing expert decline. If you don't have the time or resources to recruit, let us do it for you. Using the HI approach, we will hire the best specialists for you! You may concentrate on growing your company.