Why Your Business Needs Animated Explainer Videos in 2024

Simplify Complex Ideas

One of the primary benefits of animated explainer videos is their ability to simplify complex ideas and concepts. By using visuals, animations, and a clear narrative, you can break down intricate products, services, or processes into easily digestible chunks. This not only helps your audience understand what you offer but also positions your brand as an authority in your industry.

Boost Engagement and Retention

Studies have shown that people retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text form. Animated explainer videos leverage this power of visual storytelling, making them highly effective in capturing and holding your audience's attention. With their engaging visuals and concise delivery, these videos can significantly improve information retention and leave a lasting impression.

Increase Conversions and Sales

Explainer videos are proven to boost conversion rates. By providing a clear and compelling explanation of your product or service, you can effectively address potential customers' pain points and highlight the benefits they'll receive. This clarity and value proposition can persuade viewers to take the desired action, whether it's making a purchase, signing up for a service, or requesting more information.

Cost-Effective Marketing

Compared to live-action videos, animated explainer videos are relatively inexpensive to produce. With the help of skilled animators and scriptwriters, you can create high-quality, professional videos without breaking the bank. This cost-effectiveness makes explainer videos an accessible and valuable addition to any business's marketing strategy, regardless of budget constraints.

Versatility and Shareability

Animated explainer videos are versatile and can be used across various platforms, including your website, social media channels, email campaigns, and more. Their shareability also contributes to their effectiveness, as engaging and informative videos are more likely to be shared by viewers, increasing your brand's reach and exposure.

Conclusion

In the ever-evolving digital landscape, animated explainer videos have emerged as a powerful tool for businesses seeking to capture attention, communicate effectively, and drive conversions. By simplifying complex ideas, boosting engagement and retention, increasing sales, offering cost-effectiveness, and leveraging versatility and shareability, these videos provide a compelling solution for businesses looking to stand out and connect with their target audience. Invest in an animated explainer video today and unlock the potential for your business to thrive in the competitive digital world.

PS Looking for someone to create your next video animation? Check Top Freelance Motion Graphic Designers from Human Intelligence on Demand.