Marketverse #4
The text is dead, long live the text!
February 3, 2023
The death of text has been predicted many times before. Written content was supposed to be killed by television, social media, YouTube, TikTok, visual culture and many other inventions. Meanwhile, the text keeps coming back. ChatGPT, which will flood the Web with content created by an automaton, is expected to be the next text-killer. The answer to the technological possibility of creating a myriad of written content must be a perfect selection tool for what a person should read. The co-founders of Instagram have just set about building such a tool. Their intention is to create an algorithmic content filter, somewhat resembling the solution known from TikTok. Users of the social network Artifact will only be able to send links to articles, comment on them and discuss them. It seems that it’s a good idea and may be the only hope for finding valuable content in an Internet dominated by artificial intelligence. What Twitter will say about it, though?
Szymon Paroszkiewicz
HI's founder
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🇺🇸 TikTok for news
The co-founders of Instagram, Kevin Systrom and Mike Krieger, left Facebook in 2018 due to disagreements with their parent company. Now the duo is working on fresh concepts for next-generation social apps. Artifact is their first offering; it's a personalized news feed that uses machine learning to identify your interests and will soon enable you to share and discuss articles with friends on the app. You can think of Artifact as a TikTok for text, it also has similarities with good old RSS or Google News. Will the app succeed in a social media app market dominated by short video formats? We will find out soon.
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🇺🇸 Reddit won't give up on Web3
The NFT hype is gone. However, companies like Reddit still see huge potential in Web3 and did not suffer because of the market collapse - platform users have minted more than 5 million tokens so far. According to Neal Hubman from Reddit, one of the biggest challenges in creating an NFT or other Web3-related project is to do it in a way that naturally fits in with an existing community of users or fans. It's also worth ditching the cryptic jargon - which is incomprehensible to most people - in favor of simple communication.
🇫🇷 NFT for Premier League
The Premier League is embarking on a multi-year partnership with French startup Sorare. The company will prepare for one of the most watched sports leagues in the world a series of NFT, or more precisely: virtual cards of football players that can be collected. The startup already has a lot of experience in this field - it has previously prepared such digital items for other football leagues.
🇺🇸 OpenAI invests in promising startups
According to The Information's reporting, OpenAI has invested in at least 16 businesses through a $100 million fund that was established in May 2021 and is supported by Microsoft and other investors. Startups using OpenAI's models are offered additional benefits, such as licensing discounts and early access to cutting-edge tools like GPT-4, the updated AI model that powers ChatGPT. This tactic might bind a new generation of startup businesses to Microsoft's cloud services and machine learning models provided by OpenAI.
🇪🇺 European artists want AI regulations
The AI Act, the first piece of legislation in the world to regulate artificial intelligence, is currently being discussed by EU policymakers. However, AI systems like ChatGPT were not covered in the draft law's original form. Artists around Europe want to change it as they highlight the problem with the violation of their copyrights. In order to include protections requiring that rights holders give explicit, informed consent before their work is used, artist associations are organizing to introduce a specific section of the Act devoted to the creative arts.
🇺🇸 How to make an AR app? Apple wants to help
Apple is creating software to make it simple for users of its upcoming mixed-reality headset to create their own augmented reality apps. Because it is currently difficult to create AR apps, the new hardware might not be as appealing without new content. The development of AR apps would significantly advance then if Apple is successful. The tech giant hopes that with the software tools, even non-technical users will be able to instruct the headset to create an AR app, which they can then upload to the Apple App Store.
🌏 Influencer marketing matures
Marketers are pursuing longer-term partnerships with influencers as well as influencer marketing companies as influencer marketing market matures. This pattern is clear to agency executives, who have seen a considerable increase in requests for proposals for agency-of-record relationships with brands over the last 1.5 years. The change occurs as marketers shift away from project-based approaches and toward a longer-term vision, with influencer marketing companies engaging in strategy meetings alongside other agencies rather than being an afterthought.
🇺🇸 AI makes music
“The main soundtrack of an arcade game. It is fast-paced and upbeat, with a catchy electric guitar riff. The music is repetitive and easy to remember, but with unexpected sounds, like cymbal crashes or drum rolls” - this is one of the sample prompts for MusicML - new AI text-to-music tool for generating songs of any genre, developed by Google researchers. It is not the first app for creating music, but its authors claim that MusicML “outperforms previous systems both in audio quality and adherence to the text description”. MusicML has not been released to the public yet, because Google researchers who created it are well aware of the dangers linked to the misuse of the tool.
🇦🇺 Linktree is expanding
Linktree, the well-known link-in-bio startup, dives into the creator economy. The platform works on new tools to assist creators in making money. The company has just released three new monetization capabilities to assist users turn their Linktree into a more profitable earnings channel. To begin, the platform is introducing a new "Buy Me a Gift" button, it is also partnering with SendOwl and Bonfire to make it easier for users to sell their products on the platform. Linktree has 1.5 billion unique visitors per month.
🇬🇧 Hybrid work rules
According to Marketing Week's 2023 Career and Salary Survey, the most popular working pattern is a hybrid approach that combines days at home with days in the office. More than half of marketers (56.2%) work in a hybrid way. The freedom of choice is also important for marketers: more than a quarter (26.4%) work for a company that has gone entirely flexible, allowing employees to choose the working patterns that best suit them.
🇬🇧 A bit different investing company ad
A cat, a magician, a Tyrannosaurus rex and a musical pig - it doesn’t sound like a standard ad of a financial company. AJ Bell, an investment platform form the U.K., decided to stand out in the market and release this quirky video. How do you like it?
AJ Bell - Feel Good, investing.
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