Marketing Automation Tools
Top 22 MA tools to use in 2023
January 20, 2023
By implementing marketing automation tools in your company, you can effectively streamline key marketing and sales tasks. They allow you to save time, improve efficiency, reduce human errors, and relieve your staff from simple, repetitive tasks. Most importantly, they help you increase the effectiveness of your advertising campaigns. How can marketing automation be put into practice? Check out 22 examples of marketing automation tools and solutions you can use in your business in 2023.
1. RSS FEED Newsletter
Create dynamic and autonomous newsletters based on data sourced from RSS feed. You can send messages with a unique subject line, such as the name of the latest article, or based on the amount of time the user spent reading the text. This requires the creation of a suitable RSS feed. There you can provide the system with information such as images, links or category breakdowns. You can set fixed sending times for each segment. For example, you can send a newsletter weekly to particularly engaged subscribers, and monthly to less engaged subscribers.
2. Content consumption as a pop-up trigger
Set up a pop-up that appears when a user reads enough article content. How to do it? In Google Tag Manager, combine two time events, e.g., three minutes spent on the page + 80% of page scrolled. Refer in the CTA to the fact of reading the article. This will certainly work better than a "classic" pop-up that appears after 30 seconds.
3. Marketing automation tools – content gateway in video
It's a good way to generate leads and grow your mailing list. How should this tool be used? Display a content gateway with a form, for example, in the middle of a webinar using Wisti or Mautica. If the user does not complete it, they will not be able to view the video till the end. People are more likely to leave their email address if they have already watched half of the video.
4. Growing your newsletter base through Facebook Lead Ads
This is yet another effective marketing automation tool. If you are using any of the CRM systems available on the market, you can integrate it with Facebook's advertising system and get leads obtained from ads straight to it.
It's also essential for running campaigns with the "Conversion Leads” objective where the system evaluates the quality of leads and optimizes for the more qualitative ones based on the stage you choose in the sales funnel.
5. Counting clicks for the lazy in Google Analytics
Want to know which areas of your site users click on, but don't have time for a more complicated configuration? All you need is a quick tag implementation in Google Tag Manager:
- Create a new tag
- Select Google Analytics — Universal Analytics as the tag type.
- Set the tracking type to Event
- Use built-in variables like click text, click url, or page path
- Set any click as a rule
- The data will appear in your Google Analytics
6. Marketing automation tools – live chat when a user has a problem with a form
If you are getting feedback that users are having trouble filling out a form on your website, e.g. spending too much time on it or not filling out all the fields correctly, it might be a good time to implement Live Chat.
An easy-to-access widget that provides users with quick help can significantly increase your conversion rate. It's a must-have in marketing automation A.D 2022.
7. Recover abandoned shopping carts via Messenger
Messenger is undeniably one of the most popular instant messengers of recent years.
So why not remind users of uncompleted transactions in a place they visit even dozens of times a day? This option will allow you to reduce the distance between you and your customers.
8. Automatically respond to brand tags on Instagram
If your profile on Instagram becomes very popular, it's easy to get lost in answering questions and tagging.
With marketing automation, you can quickly send automated DMs with any content, filter keywords and tailor messages to them, and automatically respond to stories.
9. Simple scoring. Marketing automation tools
Award points to each user who opens your newsletter, for example, and additional points if they click on a link they find there.
Deduct points from people who have not responded to your messages for a long time. In this way, you can segment users according to their level of engagement and deliver more personalized communications to them.
Example:
- +5 points: twice a week
- 0-5 points: once a week
- -5 to -1 points: once a month
- -6 points: path for inactive users
10. Automatic notifications
Keep an eye on when your customers are returning to the price list. Possibly they are comparing prices with your competitors.
To prevent losing a customer, send an automatic notification to a support person who can contact them. They may be interested in a larger package, but are just as likely to choose another offer.
11. Global variable in marketing automation
A global variable simplifies the management of the content of your messages.
All you need to do is substitute a variable (e.g., a link to an image and a link to a page) and the banner with promotions will update in all automations. You can substitute, e.g. the email header according to the season.
12. Dynamic emails in marketing automation
Create emails with dynamic content that allows you to better personalize your message to specific audience segments.
Send a cross-selling email featuring pants to customers who just bought sweatshirts from your online store. Similarly, send an email with sweatshirts to people who just bought pants. All with one message with dynamic content.
13. Welcome returning customers with marketing automation
Knowing the customer's name and recently purchased products gives you plenty of opportunity to formulate highly personalized content. For example, you can put the name on the homepage, display a chatbot that will conduct a survey to measure satisfaction with the purchase, or place a banner on the site to encourage repeat purchases.
14. Automatic creation of an audio version of an article
The Play.ht tool allows you to easily generate a player with an audio version in a blog article. What's more, you can customize the voice-over, including pronunciation, and analyze the listening time of the generated version.
15. Edit your podcast like a Word document
The Descript tool helps to significantly speed up the process of creating a podcast.
By converting speech to text, you can edit your podcast as text. The program allows you not only to remove words, but also to add new ones with the function of creating a model of your voice. This function will only work well for minor corrections, but the tool itself is definitely worth recommending.
16. Personalized video in marketing automation
Once a user enters their business email address, they can see a screenshot from their company's website in your video. On top of that, thanks to the TTS voiceover, the recipient will hear their name. A rare and very impressive solution.
17. Use feature engineering to create segments
When creating audience segments, you can get more data of people who are already subscribers. For example, if you have the business email address of john.smith@advertisingagency.com, then based on it you can derive the subscriber's first name, last name, gender, and industry information.
18. Use data enrichment for personalization
If you have raw data about your users, e.g. email address, first name, gender, then you can use third-party marketing automation tools to enrich it with additional information. If you have a user's business email in your database, then with these tools you can get data such as company size, industry, position in the company. This gives you much more room for personalized communication, and this leads to increased conversions.
19. Chatty chatbots thanks to Open AI
The Quickchat tool allows to extend conversations with artificial intelligence. Users can have casual small talk on a variety of topics. In addition, if you provide relevant data, such as FAQs, the tool can talk about your product during the conversation.
20. Integrate CRM with Google Analytics
The What Converts tool allows you to easily integrate your CRM system with Google Analytics. With this, you can measure, e.g., the length of phone calls and a range of other deep data. It is one of the best methods to analyze lead campaigns.
21. Rewrite articles using AI
Using AI Writer tool, you can quickly duplicate the same articles, but with different words. It is very helpful for wide distribution on different sites. It shortens the tedious process of researching content for articles. The tool will go through the search engine for you, pulling out the essence for the searched topic.
22. Optimize campaigns with influencers to boost sales
Set up ads with the "add to cart” or "purchase” objective without access to the influencer's pixel. In the article you are targeting with the ad, place a discount code that encourages the user to visit your store. When a user goes from the article to your store and makes a purchase, the system will optimize for similar persons and a similar conversion cost.
There are really plenty of things you can automate in your business. If you are interested in implementing not only the above automations, but also the more advanced ones, then take a look at our offer. We'll advise you on how to use marketing automation technologies to get the most out of them. Contact us today to see how we can assist you.
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