7 Top Digital Marketing Strategies Used In Sweden

What are digital marketing strategies?

Digital marketing strategies are plans that describe how your business will achieve growth on online channels with the aid of tools like online searches and social media.

There are different digital marketing strategies available for you to use for your business, but the implementation of these strategies often depends on the culture of the country or region your business is located in.

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How do digital marketing strategies work and how you can use them in Sweden?

Digital marketing strategies work by building customer engagement, increasing sales, increasing social media followership and creating brand awareness. In achieving all of these results, you should have a plan or a set goal in mind when you come up with your digital marketing strategy.

You should also set up analytics and Key Point Indicators (KPIs) to determine if and when these goals are being met. Keywords are very important in digital marketing and you should create content with keywords in mind so that your brand ranks high up in search engines.

Introduce a call-to-action for each content you share. Do you want someone to buy your product? Include a buy button on your social media posts. Do you want someone to share your videos? Create short clips and ask for shares in your content.

You should also try out new digital marketing strategies and see which one works best for you. After each strategy is used for a specific time frame, check the analytics and determine which results you prefer for your business.

Seven top digital marketing strategies used in Sweden

Digital marketing strategies are used in Sweden to boost sales, create awareness about different brands and build stronger relationships with customers.

Sweden is a very connected and digitally aware country with 96% of its population using the internet. In a country like Sweden where many people use digital devices and the internet, marketing your business online is one of the best ways to reach your customers.

Here are the seven top digital marketing strategies you can use in Sweden to grow your business:

Social media marketing in Sweden

There were 9,265,400 Facebook users in Sweden in June 2022, which accounted for 89.4% of its entire population. Instagram and Twitter followed with 6,499,000 users (62.7%) and 1,350,000 users (13.2% ad reach). In Sweden, you should use social media to promote your business, respond to messages from customers and share helpful content. You can also create ads on different social media platforms and analyze your brand's performance. The Swedish social media culture is more reserved and less ego involved, so bear that in mind when creating your online brand persona.

Search engine marketing in Sweden

Search engines are key for maintaining your brand's visibility online. As at November of 2022, Google was used by 91% of Swedish consumers in a Statistica Global Consumer Survey that was conducted in Sweden. Bing and Yahoo were second and third with 18% and 13% of search engine brand usage. If you want your brand to appear high up on search engines, you need to research for the right keywords to use in your content, ads and marketing campaigns. These keywords must be related to your brand and your customers' needs.You should also pay for well created ads to display on search engines and drive engagements for your business.  

Online viral marketing in Sweden

Viral marketing online can spur your business into its most aggressive phase of growth. The best part about it is that it is usually low cost intensive. Word-of-mouth and social media recommendations from the general public are more likely to be trusted by intending customers than your paid adverts. The key is to make sure your campaign content doesn't appear like an ad. The content should be so eye-catching, mind blowing, funny or entertaining that anyone who sees it will want to share it with their friends, family and followers. If you can create such content and get social media influencers to repost it, you will get a lot of organic views and increased social media following. This will result in more brand exposure, better sales and more publicity for your business.

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Advertising in Sweden

The market size of the advertising agencies in the Swedish industry, measured by revenue, is €3.7 billion in 2023. Advertising is growing in Sweden for good reason: brands are competing to get a good share of the marketplace. Traditional advertising is no longer as popular as it used to be, especially after the pandemic. Online marketing is the in-thing; as at 2021, online marketing reached an all time high of 5.86 billion Swedish kronor. In Sweden, ad spending in the digital advertising market is projected to reach US$3.93 billion in 2023.You can get paid ads for your business on search engines, social media apps and even on influencer pages. The Swedes love music and use Spotify, so you can consider putting up business ads on Spotify.This will create more awareness of your brand and result in more sales for your business.

Content Marketing in Sweden

Content marketing involves all the strategies involved in creating unique brand sellable content that helps you build a long lasting relationship with your customers. In content marketing, your visual and audio content should be relevant to buyer's needs and build customer loyalty over time. You can create videos, blogs, whitepapers, newsletters, social media posts and podcasts that show your products and the value you offer. The content should be engaging, helpful and entertaining. You should bear in mind that Swedish culture has a norm of humility and any boastfulness seen in your posts will not be good for your brand image.

Email marketing in Sweden

Email marketing provides a way to reach out to prospective customers and determine their interests. You can use mail services like MailChimp, HootSuite, GetMail, and Gmail to send scheduled mails to your followers and clients. Your emails should be simple in text and design, but be personalized based on the recipients preferences. You can send your emails at scheduled times like during lunch breaks or after work. This will give your customers time to open your emails and respond to your email's call-to-action. They could buy your products, subscribe to your listings, share your brand with their friends and even take your survey quizzes.

E-commerce marketing in Sweden

‍Sweden is a large market for e-commerce marketing: revenue in the e-commerce market is projected to reach US$19.35 billion in 2023 and result in a projected market volume of US$28.52 billion by 2027.Top e-commerce web stores in Sweden include netonnet.se, apotea.se and amazon.se. If you want your brand to be amongst the top in the e-commerce market, you should provide in demand products like fashion, beauty, pharmaceutical and food products. The services more in demand are digital media, ticket provision, insurance and streaming services. You should also have an online store with good user experience and provide swift delivery services. A growing number of Swedish customers are willing to pay for fossil-free or zero-emission deliveries, so you should provide such services.

Let us help you

Implementation of digital marketing strategies requires expert help from marketing professionals. If you want to use these top seven digital marketing strategies for your brand in Sweden, reach out to us at HIondemand.com. Our global team of professionals in the marketing, creative, strategy, performance, technology and project management industries are available to help your business grow. You can work with the top 1% marketing talents, get staff without the troubles of the hiring process and make your profits without any hassle.